of Makggeoli are fit well into needs of well-being in drinking.
Another cultural macro-environmental reason of Makggeoli boom is the Korean Wave. With the Korean Wave and a high exchange rate of the Japanese yen, rising interest of the Japanese about the Korean culture affects the sales ofKoreantraditional wine Makggeoli. According to the statistics data of Customs Service, the export amount a
stay while enjoying the breathtaking view.
- Ondol Room
Ondol is a traditional Korean way of heating a room from beneath the floor.
Shilla's unique Ondol Room gives our foreign guests the pleasure of experiencing Korean customs and the silver generation a comfortable stay.
- Corner Suite
Styled in the tradition of resorts in Southern France. Shilla's corner suite
of actions and activities that have specific purpose meeting person’s desire. It is decisive and includes mental process.
Ⅱ. Body
Ⅱ- 1. Meaning of Housing
Ⅱ-1-1 Meaning and Function of Housing
As one of human’s fundamental desire, housing is a physical environment of premise of human life. Natural and cultural factor are applied to housing and selection of these f
III. Overseas Chinese Capital in East Asian Region
1. Hong Kong
The population of Hong Kong is about 6.3 million and 98% of it is Chinese with 90% of them are from Guangdong province. The external structure of large corporates in Hong Kong seems to be westernized but the internal look shows rather family-oriented management system. Until 1988, ten family-owned companies dominated about 54
I. Introduction
1. Understanding of Kimchi
History
Given the facts that Koreans have been using vegetables and making salt from ancient times, and the era of making fermented foods, such as pickled fishes and soy pastes, we can assume that some kinds of Kimchi have been made since the period of the Three States. Kimchi, Koreantraditional fermented food, is stemmed from natural environment, su
of customers and Sulwhasoo is now positioning as one of the luxury global brands.
Sulwhasoo was the first brand that using Korean Herbal medicine in cosmetics. In these days, Korean Herbal cosmetics are very popular among people and this is because consumers pursue well-being in orient culture. So they look for natural and mild cosmetics and Sulwhasoo meets thess needs very well. Skin care produ
of my research, field study, and personal experience on the subject of the nighttime tour named Moonlight Tour of Changdeokgung Palace. While working as a tour guide at the royal palace, I gave many tours for locals and global tourists and met lots of people who were interested in Korean royal palaces, and traditional Korean culture.
I found that there were many questions tourists wanted to
of NGO or governance. It is regarded for a long time that negotiating and mediating with private opinions is one of the key roles of government. There are more than 700,000 of private associations which are actively participating in public affairs.
Like this, France government has centralized strong power but also democratic and pluralistic. Korean government has something in common with it.
of the typical marketings is QR code marketing. If QR code which is also called 2D barcode is scanned, it simply links to information and event pages which the products have. As it can easily attract the attention of curious consumers and smartphones are disseminated around the world, the use of QR code is growing naturally. In recent years, consumers who want to get information about products or
of
High Ranked
Brand (Coca-cola)
Traditional, Historical
Brand power
Products Introduction
Brand Name : Red Bull Energy Drink
Manufacturer : Red Bull Gmbh
Specialty : International Number 1 Market Share
Natural Caffeine
Alps Spring Water
Marketing Characteristics
Extreme Sports
Major Sports Team Marketing
Club, Bar Connection Marketing